Online Identity Management
Human beings value the internet as a platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. However, there is a good number of people who use the platform to build their own brands. Others actually build personal names as brands online. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. However, managing that profile and what to appear when searched is not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. Sometimes you want only some parts of your life revealed on search engines. This is where the problem arises. You want some parts of your identity revealed while others to be hidden. How is this possible?
Search engine optimization is important when it comes to online identity management. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. With optimization, you determine what details are viewed first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.